Storytelling sits upstream in culture and, as such, can catalyze any manner of societal change or commercial transformation. In the fast growing, global, commercial market for premium storytelling across film, television, animation, audio, and interactive (games and web3), there is a MASSIVE product market fit problem. Eighty percent (80%) of media consumed worldwide is produced in the United States, largely in Hollywood, where it is controlled by a small group of intermediaries, gatekeepers and ultimate decision makers. American youth are already “minority majority,” and coupled with the larger POC demographics, are the “engines of future growth.” And of course, in terms of global growth, the vast majority of the world is non-white. We are the largest creators – and consumers – of global culture and commerce.

We believe this creates a singular opportunity to build the technical and creative infrastructure for the content studios of the next 100 years of storytelling. Such studios will rest on three pillars: (i) deep cultural connectivity, with an intersectional and global aperture, (ii) expertise in long form storytelling and original IP building across media and formats, and (iii) technical mastery of data sciences, AI & machine learning, with new, proprietary products and tools to discover, evaluate, audience size, market and distribute talent and content in fundamentally different ways than the traditional Hollywood systems. (Note: GTAM in 2030 for film/tv, nearly $200B; for audio, $150B; for gaming, nearly $600B; add in web3, fuhgettaboutit.)

We believe there is and always has been outsized value in the margins, and compile the growing third party research and data that supports this thesis here.  Feel free to reach out to us for even more data on this topic, including our own analysis of the past 40 years of American film history, and also to send us anything you find of note on the topic.  This is not an exhaustive list by any means, just a selection from our research.

UCLA Hollywood Diversity Report

USC Annenberg Inclusionists

Pew Research Center: Race & Ethnicity

Latinos stream more than anyone else but are rarely on screen

Latinos Love Hollywood, But Hollywood Hates Latinos

Why is Progress So Slow for Latinos in Holywood

McKinsey Report: Lack of Black Representation in Film & TV Leaves $10 Billion on the Table

Asian Americans Are Poorly Represented in Hollywood

Asian Americans Account for Less Than 6 Percent of Speaking Roles in Hollywood

Asian Americans are Still Fighting to Stay in the Room

I Am Not a Fetish or a Model Minorty: Geena Davis Institute

Disability Representation is Increasing But Still Falls Short

Why LGBTQ Representation Should Be A Priority for Business & Media: Davos

Muslim Representation in Film: USC

Mental Health in Popular Storytelling: USC

Minority Groups Drive the US Economy: University of Georgia

The US Will Become “Minority White” in 2045; Young Minorities Are The Engines of Future Growth: Brookings Institute

Demographic Trends Generally

%d bloggers like this: